What one wears, how one wears it and when one wears it constitutes expressions of degrees of social freedoms and influences. Societal is more than a clothing label – its a call to action that connects people with the new and next of fashion, style, culture and art.
Societal has a woven shared spirit that thrives on designing vibrant and meaningful art for social change and believes its designs can be a driving force of change, not just a reflection of it.
Fashion is not a baseless and frivolous part of our society. It is one of the most obvious and tangible means to track and affect societal change. Fashion is a reflection of who we are and what we believe. Societal started with the simple hope of connecting people from around the world and creating wearable art that tells a story, inspires us, and reminds us that we are all human with equal rights.
Think this is a lofty claim? Then you don’t know fashion!
Throughout the ages fashion has been an important part of society and culture. As a cultural process, fashion is responsible for locating individuals within a constantly changing forest of objects, people, events, styles and practices to which they relate, about which they form opinions and which symbolically help to locate them within various social strata and communities. In this way, being ‘in fashion’, indifferent to it or actively claiming to reject fashion becomes an important technique for individuals to establish their social difference and individuality.
Societal political streetwear allows us to express ourselves, our creativity and our beliefs to the world.
The power of design allows both children and adults to transform the world into how they envision it – the power to create a more compassionate, empathetic world.
Fashion is elemental to our economies because it plays a significant part in energizing innovations, mobilizing design and aesthetic industries, and providing an ongoing impetus for creative economic production.
To quote Simmel: “Fashion represents nothing more than one of the many forms of life by the aid of which we seek to combine. The tendency toward social equalization with the desire for individual differentiation and change.”