Our glossary is an educational tool to help people understand the different aspects of website development and internet marketing.

CRO audit

A CRO audit evaluates the condition of your website using data and research. It’s similar to using a magnifying glass to search your website for trouble spots and tense spots. You do this in order to identify the barriers that prevent people from converting.

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Our glossary is an educational tool to help people understand the different aspects of website development and internet marketing.

Conversion Rate

The percentage of user actions after all clicks on a display ad or other digital asset is known as the conversion rate. Your marketing plan specifies your course of action, which frequently entails clicking on a second link, downloading a resource like a B2B (business-to-business) white paper, or registering for exclusive retail deals. Clicks divided […]

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Our glossary is an educational tool to help people understand the different aspects of website development and internet marketing.

Email Marketing

Email marketing is communicating a promotional message to a group of people via electronic mail. Email marketing refers to the practice of sending promotional messages to prospective or existing clients via email. Making use of electronic mail in order to advertise, request business, or solicit sales or contributions. Email marketing methods often aim to accomplish […]

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Our glossary is an educational tool to help people understand the different aspects of website development and internet marketing.

Content marketing

The creation and distribution of pertinent, practical information for both current and potential customers is known as content marketing. Consumer relationships are created and maintained through content marketing. Customers are more likely to purchase from you when they perceive your business as a partner invested in their success.

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Our glossary is an educational tool to help people understand the different aspects of website development and internet marketing.

Cross-functional team

A cross-functional team is a group with various functional expertise working toward a common goal. Finance, marketing, operations, and HR may be represented. It usually involves workers at all levels. Outsiders can be members (in particular, from suppliers, key customers, or consultants).

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Our glossary is an educational tool to help people understand the different aspects of website development and internet marketing.

Affiliate Marketer

It is a form of results advertising in which a company compensates one or more affiliate partners for each visitor or customer brought in through the affiliate’s own advertising strategies as a result of their affiliate referral program. Organic search engine optimization (SEO), paid search engine optimisation (PPC – Pay Per Click), e-mail marketing, digital […]

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