Every website owner wants their site to be at the top of Google’s search results, but this is easier said than done. Increasing a site’s visibility on search engines is a time-consuming process. If you follow these instructions and do all it recommends, Google will reward you with a better search engine ranking.

Find the best keywords by doing some digging.

Keywords are a great way to tell Google what your website is about. When a user inputs a search query into Google, the search engine will return a set of results that it believes the best match that query. A major factor in Google’s determination of whether or not a page is a good match for a search query is the presence or absence of content that includes relevant keywords.

The question is how to zero down on the best keywords—using a keyword tool to find relevant terms. The Search Engine Optimization tool offered by HostRooster contains a keyword research capability; thus, choose a solution that best fits your goals and budget from among the many available.

Relevant keywords that get a sufficient number of monthly searches and for which you can reasonably expect to rank highly are ideal. It is only useful in optimizing a page for a keyword if it matches these three requirements. This article will teach you the basics of keyword analysis for your website.

Be aware of the motivations behind your searches.

You need to know the keywords individuals are looking for and what they want to find. That’s because, to provide the best possible search results, Google also tries to deduce the user’s purpose.

Make sure your contents are of good quality.

To rise in Google’s search results, you need high-quality content that incorporates relevant keywords and lines up with the search intent related to those terms. You will only go very far in the search engine rankings with it.

Anything from product pages to blog articles might fall under “high-quality content.” It is dependent upon the nature of your site. Before doing anything else, you should make sure the material on these pages is of the best quality possible, especially if you’re trying to offer things or services.

Include relevant keywords, detailed, factual descriptions of your product or service, and high-quality images and reviews or testimonials from satisfied customers. These things are important for search engine optimization and getting consumers to purchase your goods or service. Learn more about putting up content product pages by clicking here.

Post your stuff!

Promoting and disseminating your work is essential if you want to get exposure to it. The first step is to share it on social media. However, the chances of success increase with the number of individuals encountering your material increases. One of the most important things you can do to improve your website’s Google ranking is to build links to it.

To put it another way, a website’s link count directly correlates to how highly Google is likely to rank that page since it indicates that other sites find the information relevant and trustworthy.

Link building via the promotion of content is a vast field in itself. This manual contains more information on the topic.

Reach out to key influencers in your field.

The more influential people you know in your industry, the more likely you are to obtain links to your work (they may also link to your content themselves if they have a website of their own.) Create relationships with influencers in your target market to increase your chances of reaching that audience. This handbook is a great resource for learning about influencer marketing.

Make use of internal linking.

We’ve been discussing ways to get connections from other sites, but internal links are just as crucial. You should prioritize ensuring your site’s navigation is intuitive and error-free before worrying about external links. But internal linking may also improve your search engine rankings.

Focus on technical SEO.

Technical search engine optimization is a massive endeavor for big, sophisticated sites. Yet, it may be the difference between a first-page Google result and a second-page result (or not at all). Running a smaller website (particularly one hosted on WordPress or a contemporary website builder like HostRooster’s) means you have fewer security and upkeep concerns.

Steps in Improving Your Google PageRank
Steps in Improving Your Google PageRank

There are, however, a few things you should continue to monitor. Among them are:

Organizing Google’s Search Console

Setting up Google Search Console is vital since it will provide insights into your site’s SEO health.

The format of URLs

This has to make sense and provide relevant information. If your site’s homepage is example.com and you’re selling widgets, your product page will probably be located at example.com/widgets. If you’re offering a wide variety of widgets, you may divide them into subcategories with URLs like “example.com/widgets/widgetypea” and “example.com/widgets/widgetstypeb.”

The construction of a URL is explained in detail.


You need a sitemap if you want Google to comprehend your site’s pages. If Google is aware of your site’s existence, it will be able to rank it higher than if it didn’t.

For example, WordPress may have automatically generated a sitemap for you. This feature may also be available in other website creation tools. How to create a sitemap is covered in further detail here.

URL repetition

The URLs example.com/ and example.com might be confusing. Search engines, however, see them as two different entities. There is no difference between “www.example.com” and “example.com.”

While Google has become better at disregarding one set of identical content in favor of the other, the presence of such URLs may still have a negative impact on search engine optimization.

To prevent this, choose a single format for your URLs and adhere to it by redirecting (see below) the other formats.

These redirects may be implemented with little effort but require some familiarity with technology. It’s possible that your site host can assist you.

Replacement links and removed content

Deleting a whole web page may negatively affect search engine rankings and the user experience. A warning will appear if a user tries to access a page that no longer exists. Furthermore, the SEO benefit of any links leading to that page will be nullified.

You should reroute pages rather than delete them. If a user clicks on a link that leads to a page that has been redirected, they will be sent to the new destination. To maximize your SEO, you should avoid employing redirects wherever feasible.

Constantly evaluate your progress.

Whether you’re trying to improve your Google rankings, that’s great, but you need to keep an eye on your metrics to see if your work is paying off.

To keep tabs on your SEO progress, ensure the keyword research tool you select supports rank monitoring.

Use Google Analytics to monitor the success of your SEO strategies in terms of increased traffic and page value.

Follow this procedure again and over.

If you follow all of these measures at once, you may see a little SEO improvement. However, you should continue working on these measures if you’re serious about improving your Google search engine rankings.

There will forever be more search terms to optimize for and more backlinks to get. If you want to stay ahead of the competition in search results, you need to go after the same people.

Use Google Ads; here’s a bonus tip.

If you want more people to visit your website, search engine optimization is a terrific strategy, but it takes time to see the benefits. By using Google Ads, you may effectively take a “shortcut” to the top of Google’s search results.

While PPC advertising has great potential, it may quickly become costly if the correct keywords aren’t targeted, or the competition is stiff.

Do not start a Google Ads campaign to have your site shown in a higher position than the “regular” search results. Those prepared to put the time and effort into planning and tracking their Google Ads campaigns will get the greatest returns. A third option is to employ a company to handle PPC on your behalf.

Wrapping up

While SEO as a whole may seem daunting, success is more probable when approached in manageable chunks. Find the most important keywords for your site and focus on them first. After that, you may begin focusing on secondary keywords.

If you don’t notice progress in the first month or two, stick at it. If, however, you haven’t seen any progress after around six months, you should rethink your approach.

Do you need help finding the time to handle SEO on your own? Put it in the hands of a HostRooster pro. Get started with no risk by scheduling a free first SEO consultation of 30 minutes.

HostRooster is a leading web hosting solutions company. Since our founding in 2019, HostRooster has continually innovated new ways to deliver on our mission: to empower people to fully harness the web. Based in London, England, we provide comprehensive tools to users throughout the world so anyone, novice or pro, can get on the web and thrive with our web hosting packages.